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<channel>
	<title>naoko yamane</title>
	<link>https://naokoyamane.com</link>
	<description>naoko yamane</description>
	<pubDate>Wed, 08 Jul 2026 20:16:33 +0000</pubDate>
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	<language>en</language>
	
		
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		<title>HOME</title>
				
		<link>https://naokoyamane.com/HOME</link>

		<pubDate>Sat, 24 Jan 2026 20:04:06 +0000</pubDate>

		<dc:creator>naoko yamane</dc:creator>

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GRAPHIC DESIGNS
	
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&#60;img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b5b992066a09ee0e83d25bd2cc25cd8597dba94bfa9da0a1dcaf7a24dd136333/peripeties_HD_package_lasberry-copy.jpg" data-mid="243918213" border="0" alt="p&#38;eacute;rip&#38;eacute;ties Branding" data-caption="péripéties Branding" src="https://freight.cargo.site/w/1000/i/b5b992066a09ee0e83d25bd2cc25cd8597dba94bfa9da0a1dcaf7a24dd136333/peripeties_HD_package_lasberry-copy.jpg" /&#62;
&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0ce3784878036c4396f04d6be0574fff1398c081be0566646e9273cc96618648/Egypt_Infographic.jpg" data-mid="244709894" border="0" alt="Infographic Design for Experience Egypt" data-caption="Infographic Design for Experience Egypt" src="https://freight.cargo.site/w/1000/i/0ce3784878036c4396f04d6be0574fff1398c081be0566646e9273cc96618648/Egypt_Infographic.jpg" /&#62;

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	<item>
		<title>BEYO Brand Identity Design</title>
				
		<link>https://naokoyamane.com/BEYO-Brand-Identity-Design</link>

		<pubDate>Wed, 08 Jul 2026 20:16:33 +0000</pubDate>

		<dc:creator>naoko yamane</dc:creator>

		<guid isPermaLink="true">https://naokoyamane.com/BEYO-Brand-Identity-Design</guid>

		<description>
	
	

	BEYO Brand Identity Design
BEYO is a Scandinavian vintage furniture shop specializing in restored mid-century pieces. The brand needed to hold two things at once — the warmth of well-loved, hand-restored furniture, and the confidence of a considered, timeless identity.

I led the brand identity from concept to guidelines: a bold, geometric wordmark softened with rounded joinery details (echoing the smooth joints of mid-century furniture), a supporting armchair logomark drawn in a single continuous stroke, a warm two-color palette (Brandy Brown and Antique White), and a full application system — business cards, letterhead, email signature, storefront signage, neon signage, social presence, website, and apparel.
May.2026Brand identity / Art direction / Logo design / Typography / Color systems / Graphic design / Brand guidelines
Client: BEYO Vintage Furniture

	
&#60;img width="2800" height="2100" width_o="2800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/560af92e986d8eaafc77927255f96b2a49054db1959af2b0dccc2de64a9daeee/01.jpg" data-mid="250251752" border="0"  src="https://freight.cargo.site/w/1000/i/560af92e986d8eaafc77927255f96b2a49054db1959af2b0dccc2de64a9daeee/01.jpg" /&#62;
&#60;img width="2800" height="2100" width_o="2800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/a4ee11d8b4086c6f65646e8178445ae87ae276f9339f5f27592cc4da32d27933/02.jpg" data-mid="250251753" border="0"  src="https://freight.cargo.site/w/1000/i/a4ee11d8b4086c6f65646e8178445ae87ae276f9339f5f27592cc4da32d27933/02.jpg" /&#62;
&#60;img width="2800" height="2100" width_o="2800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/d025c3a3e0c90a30ad6476a05e8dc46261d854be8cc302c397f58406444c034c/03.jpg" data-mid="250251754" border="0"  src="https://freight.cargo.site/w/1000/i/d025c3a3e0c90a30ad6476a05e8dc46261d854be8cc302c397f58406444c034c/03.jpg" /&#62;
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&#60;img width="2800" height="2100" width_o="2800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/d5532f204561463784c6fdee74cf8a47b312e179e39dadcb6c118bd23063b5d4/05.jpg" data-mid="250269801" border="0"  src="https://freight.cargo.site/w/1000/i/d5532f204561463784c6fdee74cf8a47b312e179e39dadcb6c118bd23063b5d4/05.jpg" /&#62;
&#60;img width="2800" height="2100" width_o="2800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/638aa2353e4752c479c0c25bc2b586613cc75ddafb951d3f7fdffbdc803237e6/06.jpg" data-mid="250254651" border="0"  src="https://freight.cargo.site/w/1000/i/638aa2353e4752c479c0c25bc2b586613cc75ddafb951d3f7fdffbdc803237e6/06.jpg" /&#62;
&#60;img width="2800" height="2100" width_o="2800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/c053ce4f98af4bedce0882d397c680cfccf0b08edbb64bcdb58f5ec1afc11445/07.jpg" data-mid="250276334" border="0"  src="https://freight.cargo.site/w/1000/i/c053ce4f98af4bedce0882d397c680cfccf0b08edbb64bcdb58f5ec1afc11445/07.jpg" /&#62;
&#60;img width="2800" height="2100" width_o="2800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/963c68077877ddc7becfb72c3453736e36c3e55c4eaf8e43aceb889fdcda4ebb/08.jpg" data-mid="250254652" border="0"  src="https://freight.cargo.site/w/1000/i/963c68077877ddc7becfb72c3453736e36c3e55c4eaf8e43aceb889fdcda4ebb/08.jpg" /&#62;
&#60;img width="2800" height="2100" width_o="2800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/2766c6ccad94f824f5a45c635efc277d19091c2f4c52f8d96af838c6c5fe1579/09.jpg" data-mid="250277298" border="0"  src="https://freight.cargo.site/w/1000/i/2766c6ccad94f824f5a45c635efc277d19091c2f4c52f8d96af838c6c5fe1579/09.jpg" /&#62;




	
	


</description>
		
	</item>
		
		
	<item>
		<title>Journal Book "52 weeks of wonder" design</title>
				
		<link>https://naokoyamane.com/Journal-Book-52-weeks-of-wonder-design</link>

		<pubDate>Tue, 07 Jul 2026 11:45:38 +0000</pubDate>

		<dc:creator>naoko yamane</dc:creator>

		<guid isPermaLink="true">https://naokoyamane.com/Journal-Book-52-weeks-of-wonder-design</guid>

		<description>
	
	

	Journal Book "52 weeks of wonder" design
Full book design for Bouvier &#38;amp; Merritt, a premium guided journal brand. "52 Weeks of Wonder" is a year-long guided journal built around weekly prompts, reflection, and quiet ritual — designed to make a slow, considered reading experience.

The design covers the full book — cover concept, interior layout, typography, and grid system — built to feel calm, tactile, and considered, from cover to final page.
Dec.2025Brand identity / Art direction / Book design / Editorial design / Graphic design / Infographic design / Book cover design
Client: Bouvier &#38;amp; Merritt

	
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&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f3090c95398a18859b3363726824b02f2cbf526301a57b9c21b47e48e5d3db1b/03.jpg" data-mid="250191518" border="0"  src="https://freight.cargo.site/w/1000/i/f3090c95398a18859b3363726824b02f2cbf526301a57b9c21b47e48e5d3db1b/03.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e3a7878a74fefabebf78e7c3260e0e06aae464e0c4b3b48b048ece19528d0887/04.jpg" data-mid="250191519" border="0"  src="https://freight.cargo.site/w/1000/i/e3a7878a74fefabebf78e7c3260e0e06aae464e0c4b3b48b048ece19528d0887/04.jpg" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ccef425b4b262799a6383f511454a934aada504fab52d238e92639265e60238f/05.jpg" data-mid="250191520" border="0"  src="https://freight.cargo.site/w/1000/i/ccef425b4b262799a6383f511454a934aada504fab52d238e92639265e60238f/05.jpg" /&#62;




	
	


</description>
		
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	<item>
		<title>between the moments - Instagram Post &#38; Reel Design</title>
				
		<link>https://naokoyamane.com/between-the-moments-Instagram-Post-Reel-Design</link>

		<pubDate>Sat, 24 Jan 2026 14:38:24 +0000</pubDate>

		<dc:creator>naoko yamane</dc:creator>

		<guid isPermaLink="true">https://naokoyamane.com/between-the-moments-Instagram-Post-Reel-Design</guid>

		<description>
	
	

	between the moments - Poster &#38;amp; Instagram Post/Reel DesignInstagram posts, reels, and an event poster for Between the Moments, a seasonal pop-up event.

The visual idea was to imagine the space between objects and people, and to invite visitors in warmly so they could picture how the products might become part of their lives. Warm tones, handwritten typography, and a festive mood carry that welcome.

I designed the posts, reels, and poster.
Dec.2025Social Media Design / Art direction / Handwritten Letters / Motion Design
Event place: Lobe Block

	
&#60;img width="4672" height="7008" width_o="4672" height_o="7008" data-src="https://freight.cargo.site/t/original/i/8a31f0ba34da8a0e40daa2790ae123378b815c8279db51ec7acbbbf1b7f1f636/XMAS-SHOP_Poster.jpg" data-mid="253414743" border="0"  src="https://freight.cargo.site/w/1000/i/8a31f0ba34da8a0e40daa2790ae123378b815c8279db51ec7acbbbf1b7f1f636/XMAS-SHOP_Poster.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9bd01d2ff632f4ecea46ec55209e147c6e013015a8abaf1c22d2068d92fa5ab8/REEL.gif" data-mid="243931788" border="0"  src="https://freight.cargo.site/w/1000/i/9bd01d2ff632f4ecea46ec55209e147c6e013015a8abaf1c22d2068d92fa5ab8/REEL.gif" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f9e7113689ec715f9332ec2e83634501e128afabf2c1248829598c62defac1c0/XMAS-SHOP_IG.jpg" data-mid="253415433" border="0"  src="https://freight.cargo.site/w/1000/i/f9e7113689ec715f9332ec2e83634501e128afabf2c1248829598c62defac1c0/XMAS-SHOP_IG.jpg" /&#62;




	
	


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	<item>
		<title>POTU STUDIO Branding</title>
				
		<link>https://naokoyamane.com/POTU-STUDIO-Branding-1</link>

		<pubDate>Wed, 03 Jul 2024 13:01:47 +0000</pubDate>

		<dc:creator>naoko yamane</dc:creator>

		<guid isPermaLink="true">https://naokoyamane.com/POTU-STUDIO-Branding-1</guid>

		<description>
	
	

	POTU STUDIO Branding
Identity design for POTU STUDIO, &#38;nbsp;a Berlin-based creative studio for everyday objects founded by Naoko Yamane and Veselin Atanasov. Their work is centered around exploring and creating ”soothings” in our lives through the use of diverse concepts and materials. 
 By incorporating elements of playfulness and soothing qualities into the identity design, the essence of POTU STUDIO will be captured, creating a visually engaging and memorable brand experience for their audience.
Mar.2023Brand identity / Art direction / Packaging design / Product design / Web design
Client: POTU STUDIO

	
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&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4389b844c06da74480069bd544597edf7c3c02c72e3a4c1af8bdf374400e1bf4/POTU_Package.jpg" data-mid="253712379" border="0"  src="https://freight.cargo.site/w/1000/i/4389b844c06da74480069bd544597edf7c3c02c72e3a4c1af8bdf374400e1bf4/POTU_Package.jpg" /&#62;
&#60;img width="5000" height="3757" width_o="5000" height_o="3757" data-src="https://freight.cargo.site/t/original/i/31fdcdf5646a4beb436466f8ed39adf89239025053cc3fb3e9c53c113e85d595/POTU_Catalog.jpg" data-mid="235074987" border="0"  src="https://freight.cargo.site/w/1000/i/31fdcdf5646a4beb436466f8ed39adf89239025053cc3fb3e9c53c113e85d595/POTU_Catalog.jpg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/38755b694a7a6647fff4b4a39e063172661e2784aaef2be5130b12a6829f40ea/Artboard-1.jpg" data-mid="235075241" border="0"  src="https://freight.cargo.site/w/1000/i/38755b694a7a6647fff4b4a39e063172661e2784aaef2be5130b12a6829f40ea/Artboard-1.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/73432d36ac35ddb782d844537102fe2c771d0b39d234ecc4ee428a2246977cd5/SUUU_Poster.jpg" data-mid="253412249" border="0"  src="https://freight.cargo.site/w/1000/i/73432d36ac35ddb782d844537102fe2c771d0b39d234ecc4ee428a2246977cd5/SUUU_Poster.jpg" /&#62;
&#60;img width="3750" height="5000" width_o="3750" height_o="5000" data-src="https://freight.cargo.site/t/original/i/6c821726e85086fe7ff0a67ce28ccd00ec4c3febc31ee7f7168c157eaae9cd5c/2025-05-SUUU-Exhibition-0304.jpg" data-mid="235074414" border="0"  src="https://freight.cargo.site/w/1000/i/6c821726e85086fe7ff0a67ce28ccd00ec4c3febc31ee7f7168c157eaae9cd5c/2025-05-SUUU-Exhibition-0304.jpg" /&#62;
&#60;img width="3750" height="5000" width_o="3750" height_o="5000" data-src="https://freight.cargo.site/t/original/i/8d30fe8b81b86fb5511d11f4374691b98a72580d494c4c8ada942b862c97d15b/2025-05-SUUU-Exhibition-0263.jpg" data-mid="235074418" border="0"  src="https://freight.cargo.site/w/1000/i/8d30fe8b81b86fb5511d11f4374691b98a72580d494c4c8ada942b862c97d15b/2025-05-SUUU-Exhibition-0263.jpg" /&#62;




	
	


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	<item>
		<title>Ras Al-Khair SEZ Web Design</title>
				
		<link>https://naokoyamane.com/Ras-Al-Khair-SEZ-Web-Design</link>

		<pubDate>Thu, 25 Jul 2024 12:32:13 +0000</pubDate>

		<dc:creator>naoko yamane</dc:creator>

		<guid isPermaLink="true">https://naokoyamane.com/Ras-Al-Khair-SEZ-Web-Design</guid>

		<description>
	
	

	Ras Al-Khair Special Economic Zone Website designs
Website design for Ras Al-Khair Special Economic Zone (SEZ), which serves maritime industries and offshore cluster areas on the Arabian Gulf.

The 17-page site introduces the zone to new businesses from around the world, mainly Saudi Arabia, China, and the US. Because the zone sits by the sea, blue and marine tones lead the palette. The overall design is minimal and clean, to convey trust and reliability.

Each element of the design—from the colors chosen to the interactive features—has been carefully selected to reflect the unique identity of Ras Al-Khair SEZ, making the site both visually appealing and highly functional.

I art-directed the design after researching the region, and I designed the UI and UX together with creative director Winnie Tsang, including the interactive map that helps visitors explore the area.
June.2024Art direction / Branding / Identity Design / UI&#38;amp;UX design / Icon design /&#38;nbsp;Map interaction design
Creative direction: Winnie TsangArt direction / Graphic design: Naoko Yamane
Client: Ras Al-Khair Special Economic Zone


	
&#60;img width="2000" height="1926" width_o="2000" height_o="1926" data-src="https://freight.cargo.site/t/original/i/48bd95ef56c5a66aad401e0cd2538c403916fa097f95df4c612a5d77104cd567/MM_Laptop_LT-G-02.jpg" data-mid="215269416" border="0"  src="https://freight.cargo.site/w/1000/i/48bd95ef56c5a66aad401e0cd2538c403916fa097f95df4c612a5d77104cd567/MM_Laptop_LT-G-02.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7fd100b4d1d9c8fc13f782455722a4cf192e8b2ceba1c929b957b711a4823bbd/Untitled-2.jpg" data-mid="225931157" border="0"  src="https://freight.cargo.site/w/1000/i/7fd100b4d1d9c8fc13f782455722a4cf192e8b2ceba1c929b957b711a4823bbd/Untitled-2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18487c0b0462f19304ade9463ef2658111d8fc27b5216704fc6359cf76f628c9/Icons_RCMI.jpg" data-mid="215267484" border="0"  src="https://freight.cargo.site/w/1000/i/18487c0b0462f19304ade9463ef2658111d8fc27b5216704fc6359cf76f628c9/Icons_RCMI.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d3cc6f22547dbb57997ab9ab78b91e8da4006e50f03c2fa9f78f1e029a36ca29/RCMI_Ipad.jpg" data-mid="216079300" border="0"  src="https://freight.cargo.site/w/1000/i/d3cc6f22547dbb57997ab9ab78b91e8da4006e50f03c2fa9f78f1e029a36ca29/RCMI_Ipad.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/408512b421ac5e777594f677535ae5a20b1dc8b1cc3bd37bcefae36c21b8c055/Untitled-3.jpg" data-mid="225940278" border="0"  src="https://freight.cargo.site/w/1000/i/408512b421ac5e777594f677535ae5a20b1dc8b1cc3bd37bcefae36c21b8c055/Untitled-3.jpg" /&#62;
&#60;img width="2870" height="1916" width_o="2870" height_o="1916" data-src="https://freight.cargo.site/t/original/i/002e30b568db2c8bf009c1e52d7ac8e079caab87025f77c8bdede42883ee0a4c/RCMI_Web.gif" data-mid="215269894" border="0"  src="https://freight.cargo.site/w/1000/i/002e30b568db2c8bf009c1e52d7ac8e079caab87025f77c8bdede42883ee0a4c/RCMI_Web.gif" /&#62;




	
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	<item>
		<title>Deutsches Theater Rebranding Pitch</title>
				
		<link>https://naokoyamane.com/Deutsches-Theater-Rebranding-Pitch-1</link>

		<pubDate>Thu, 04 Jul 2024 12:44:10 +0000</pubDate>

		<dc:creator>naoko yamane</dc:creator>

		<guid isPermaLink="true">https://naokoyamane.com/Deutsches-Theater-Rebranding-Pitch-1</guid>

		<description>
	

	Deutsches Theater Rebranding Pitch
A rebranding pitch for Deutsches Theater Berlin, aiming for a fresh brand that appeals to loyal patrons and a new generation of theatergoers.

The concept adds a small touch of whimsy to an otherwise minimal, clean identity. Two contrasting typefaces are paired to strike that balance. The color palette mixes bold and pastel tones, applied selectively, so the brand feels dynamic without becoming loud.

I art-directed the pitch, chose the color palette, designed the overall layout, and created the social media, editorial, and banner materials.
Nov.2022 Art direction / Editorial Design / Branding / Social Media Design / Banner Design / Identity Design&#38;nbsp;Art direction / Graphic Designs: Naoko YamaneLogo design / Animation: Wellison Aires


	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6198aa555a924a511166722b3f37fb68f533a21584a2cc9abcbb43787555802d/DT_Logo-Color-Animation_Light.gif" data-mid="214117105" border="0"  src="https://freight.cargo.site/w/1000/i/6198aa555a924a511166722b3f37fb68f533a21584a2cc9abcbb43787555802d/DT_Logo-Color-Animation_Light.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3fd694414a1919d3f1423a90ebbabba7c59ba21a92e1d19454afd6338e4b59b1/DT_slide6.jpg" data-mid="214117101" border="0"  src="https://freight.cargo.site/w/1000/i/3fd694414a1919d3f1423a90ebbabba7c59ba21a92e1d19454afd6338e4b59b1/DT_slide6.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc8991e0688f6ea800e4e4e9bff4291138cf3412cd3b338de8c3cc26b3187d25/DT_SocialPost.jpg" data-mid="214117471" border="0"  src="https://freight.cargo.site/w/1000/i/cc8991e0688f6ea800e4e4e9bff4291138cf3412cd3b338de8c3cc26b3187d25/DT_SocialPost.jpg" /&#62;
&#60;img width="2811" height="2613" width_o="2811" height_o="2613" data-src="https://freight.cargo.site/t/original/i/90bedb7e4dc35f51066b0f8ea875bcfafd257fd481b7668276ef5aa747e5c058/GrabDrop_00057_Totebag-copy.jpg" data-mid="214117255" border="0"  src="https://freight.cargo.site/w/1000/i/90bedb7e4dc35f51066b0f8ea875bcfafd257fd481b7668276ef5aa747e5c058/GrabDrop_00057_Totebag-copy.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c111a167ffc4b0dbaf9612a54fa310f4d9cac62de39ff09897766ec3aec785d/NEW_LAYOUT_2.jpg" data-mid="214117104" border="0"  src="https://freight.cargo.site/w/1000/i/2c111a167ffc4b0dbaf9612a54fa310f4d9cac62de39ff09897766ec3aec785d/NEW_LAYOUT_2.jpg" /&#62;
&#60;img width="1423" height="1080" width_o="1423" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cffce67d040d5d475200a27bbd9bc5fdb171160494064be76fd77b82c905d437/DT_slide7.jpg" data-mid="214117538" border="0"  src="https://freight.cargo.site/w/1000/i/cffce67d040d5d475200a27bbd9bc5fdb171160494064be76fd77b82c905d437/DT_slide7.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/76305a2a5112a05a990feccaf2dfb595c8bdfb95c5938afd3c39b013a9ec2a57/DT_slide5.jpg" data-mid="214117102" border="0"  src="https://freight.cargo.site/w/1000/i/76305a2a5112a05a990feccaf2dfb595c8bdfb95c5938afd3c39b013a9ec2a57/DT_slide5.jpg" /&#62;




	
	
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	<item>
		<title>DIM SUM Branding</title>
				
		<link>https://naokoyamane.com/DIM-SUM-Branding-1</link>

		<pubDate>Thu, 04 Jul 2024 13:53:41 +0000</pubDate>

		<dc:creator>naoko yamane</dc:creator>

		<guid isPermaLink="true">https://naokoyamane.com/DIM-SUM-Branding-1</guid>

		<description>
	
	

	O! DIM SUM Branding
Identity design for O! DIM SUM, a restaurant specializing in traditional Chinese dim sum: small plates of dumplings and other snacks, served with tea.

The identity draws on Chinese street food culture, with an unpretentious, home-style feel. The “O!” in the name captures the small delight of discovering really good food.

Together with another designer, I created the logo, color palette, and other design assets.Sep.2021Brand identity / Art direction / Graphic DesignClient: O! DIM SUM Design development: Weng Xinyu

	

&#60;img width="2021" height="2676" width_o="2021" height_o="2676" data-src="https://freight.cargo.site/t/original/i/7589db9d41329a30af0c4aed22a2d040cde84627776dee0d44c49d41ebb4a1fd/DIMSUM_Logo_Window.jpg" data-mid="214122099" border="0"  src="https://freight.cargo.site/w/1000/i/7589db9d41329a30af0c4aed22a2d040cde84627776dee0d44c49d41ebb4a1fd/DIMSUM_Logo_Window.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f72a95c18224de2b868884e7a8ffb9a67378bcb2f51ebb962b99356588960a4/slide3_DIMSUM.png" data-mid="214119405" border="0"  src="https://freight.cargo.site/w/1000/i/2f72a95c18224de2b868884e7a8ffb9a67378bcb2f51ebb962b99356588960a4/slide3_DIMSUM.png" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/cb4a8f849b978274626de87641ae6702d5476bc133c7f14fc9e257a150ef44fd/DIMSUM_Package.jpg" data-mid="214121279" border="0"  src="https://freight.cargo.site/w/1000/i/cb4a8f849b978274626de87641ae6702d5476bc133c7f14fc9e257a150ef44fd/DIMSUM_Package.jpg" /&#62;
&#60;img width="7008" height="4672" width_o="7008" height_o="4672" data-src="https://freight.cargo.site/t/original/i/0ea02049ed74a99e66e96fd4529ef6fca23c3488f54f55b12f6145005b10b6c8/DIMSUM_Web.jpg" data-mid="253412659" border="0"  src="https://freight.cargo.site/w/1000/i/0ea02049ed74a99e66e96fd4529ef6fca23c3488f54f55b12f6145005b10b6c8/DIMSUM_Web.jpg" /&#62;
&#60;img width="2455" height="2045" width_o="2455" height_o="2045" data-src="https://freight.cargo.site/t/original/i/04813b80ae366ece3465a0ad4de55a84d1207901322abda0e63a97ac752c728b/DIMSUM_coaster.jpg" data-mid="214121220" border="0"  src="https://freight.cargo.site/w/1000/i/04813b80ae366ece3465a0ad4de55a84d1207901322abda0e63a97ac752c728b/DIMSUM_coaster.jpg" /&#62;
&#60;img width="3994" height="5991" width_o="3994" height_o="5991" data-src="https://freight.cargo.site/t/original/i/85e40dccb9dc614705293bb0f1e01143161841ef61f8da22d669b2d9c2689659/DIMSUM_Cup.jpg" data-mid="253413426" border="0"  src="https://freight.cargo.site/w/1000/i/85e40dccb9dc614705293bb0f1e01143161841ef61f8da22d669b2d9c2689659/DIMSUM_Cup.jpg" /&#62;
&#60;img width="2533" height="3500" width_o="2533" height_o="3500" data-src="https://freight.cargo.site/t/original/i/bdbe4c6ec8eb700f38f9ca51b353ca9925762c8c6d03cb4132c72465443011b4/DIMSUM_Bottle.jpg" data-mid="214121137" border="0"  src="https://freight.cargo.site/w/1000/i/bdbe4c6ec8eb700f38f9ca51b353ca9925762c8c6d03cb4132c72465443011b4/DIMSUM_Bottle.jpg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/b264bb957ece7158d3ef3f4281e6dbeb1203fcecf08e9128e0546a7f276e29ac/slide_5_DIMSUM.png" data-mid="214119408" border="0"  src="https://freight.cargo.site/w/1000/i/b264bb957ece7158d3ef3f4281e6dbeb1203fcecf08e9128e0546a7f276e29ac/slide_5_DIMSUM.png" /&#62;

 

	
	


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	</item>
		
		
	<item>
		<title>Flyer and Instagram Post Designs for Wheels of NYC</title>
				
		<link>https://naokoyamane.com/Flyer-and-Instagram-Post-Designs-for-Wheels-of-NYC</link>

		<pubDate>Sun, 25 Jan 2026 14:10:23 +0000</pubDate>

		<dc:creator>naoko yamane</dc:creator>

		<guid isPermaLink="true">https://naokoyamane.com/Flyer-and-Instagram-Post-Designs-for-Wheels-of-NYC</guid>

		<description>
	
	

	Flyer and Instagram Post Designs for Wheels of NYCFlyer and Instagram post designs for several events by Wheels of NYC. 
Jan.2026Flyer Design / Social Media Design / Visual Design
Client: Wheels of NYC

	
&#60;img width="3024" height="3709" width_o="3024" height_o="3709" data-src="https://freight.cargo.site/t/original/i/d5c225b3e55f15c2d323fafe6273b598690e39450af8983aab9204457d8f7d4b/WNYC_Flyer.jpg" data-mid="253412008" border="0"  src="https://freight.cargo.site/w/1000/i/d5c225b3e55f15c2d323fafe6273b598690e39450af8983aab9204457d8f7d4b/WNYC_Flyer.jpg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/1a2ea15e490b57dc3f755e2c99d5f87c6b20b07f7f68c4fdd992b1b56b10749c/WNYC_IG.jpg" data-mid="253412080" border="0"  src="https://freight.cargo.site/w/1000/i/1a2ea15e490b57dc3f755e2c99d5f87c6b20b07f7f68c4fdd992b1b56b10749c/WNYC_IG.jpg" /&#62;




	
	


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	<item>
		<title>PLAY IN SPACE - MÍN Newspaper</title>
				
		<link>https://naokoyamane.com/PLAY-IN-SPACE-MIN-Newspaper-1</link>

		<pubDate>Thu, 04 Jul 2024 13:25:56 +0000</pubDate>

		<dc:creator>naoko yamane</dc:creator>

		<guid isPermaLink="true">https://naokoyamane.com/PLAY-IN-SPACE-MIN-Newspaper-1</guid>

		<description>
	
	

	PLAY IN SPACE - MÍN newspaper
Editorial design for MÍN design agency &#38;amp; distributor, a berlin-based agency that specializes in exporting high-quality, conceptual interior design pieces from Europe to Asia.
Newspaper was designed to introduce MÍN to new customers in Asia, featuring the well-known French interior brand called Moustache.


Nov.2021 Editorial design / Illustrations
Client: MÍN design agency &#38;amp; distributor
	
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/b25aa021ab16634adb3649cda9409ce35b94813261a18897a783e793fc1fac33/Artboard-1.png" data-mid="214118262" border="0"  src="https://freight.cargo.site/w/1000/i/b25aa021ab16634adb3649cda9409ce35b94813261a18897a783e793fc1fac33/Artboard-1.png" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/11ed506b7cdd9d65bbfa8a19a24c297d82bd1e081434020124c2b2c5e6f99088/MiN_slide4.png" data-mid="214118266" border="0"  src="https://freight.cargo.site/w/1000/i/11ed506b7cdd9d65bbfa8a19a24c297d82bd1e081434020124c2b2c5e6f99088/MiN_slide4.png" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/58a52a8a84a552ec6507bb3b7f0096be31f5c61904e7a5b6ef566149addeb82f/MiN_slide3.png" data-mid="214118264" border="0"  src="https://freight.cargo.site/w/1000/i/58a52a8a84a552ec6507bb3b7f0096be31f5c61904e7a5b6ef566149addeb82f/MiN_slide3.png" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/65f572bad30f4b6f3c43d258ee3c1848279d83080ff770178ecf04f3db55c51f/MiN_slide2.png" data-mid="214118263" border="0"  src="https://freight.cargo.site/w/1000/i/65f572bad30f4b6f3c43d258ee3c1848279d83080ff770178ecf04f3db55c51f/MiN_slide2.png" /&#62;




	
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