BEYO Brand Identity Design

BEYO is a Scandinavian vintage furniture shop specializing in restored mid-century pieces. The brand needed to hold two things at once — the warmth of well-loved, hand-restored furniture, and the confidence of a considered, timeless identity.

I led the brand identity from concept to guidelines: a bold, geometric wordmark softened with rounded joinery details (echoing the smooth joints of mid-century furniture), a supporting armchair logomark drawn in a single continuous stroke, a warm two-color palette (Brandy Brown and Antique White), and a full application system — business cards, letterhead, email signature, storefront signage, neon signage, social presence, website, and apparel.

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May.2026
Brand identity / Art direction / Logo design / Typography / Color systems / Graphic design / Brand guidelines

Client: BEYO Vintage Furniture