Deutsches Theater Rebranding Pitch

A rebranding pitch for Deutsches Theater Berlin, aiming for a fresh brand that appeals to loyal patrons and a new generation of theatergoers.

The concept adds a small touch of whimsy to an otherwise minimal, clean identity. Two contrasting typefaces are paired to strike that balance. The color palette mixes bold and pastel tones, applied selectively, so the brand feels dynamic without becoming loud.

I art-directed the pitch, chose the color palette, designed the overall layout, and created the social media, editorial, and banner materials.

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Nov.2022
Art direction / Editorial Design / Branding / Social Media Design / Banner Design / Identity Design 

Art direction / Graphic Designs: Naoko Yamane
Logo design / Animation: Wellison Aires