Campaign designs for Erasmus+ Guatemala

Overview
For the 20th anniversary of the Erasmus Mundus scholarships in Guatemala, the EU Delegation wanted more young Guatemalans to apply for master’s scholarships. The campaign “Más Chapines en Erasmus+” ran in October and November 2024 on social media and through Guatemalan universities.

Challenge
Show young people that a scholarship can take them beyond borders and limits, in a personal, friendly way that is still clearly an EU programme.

What I did
I led the art direction and designed the whole campaign: the branding, social posts, banners, and flyers, and I edited the scholarship holders’ photos.

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Dec.2024
Campaign branding / Art direction / Social media post designs / Banner designs / Flyer design / Sticker designs / Image editing

Client: Delegation of the European Union to Guatemala (Erasmus+)
Agency: mc Group